Archive for the ‘Advertising’ Category

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  From Star Wars To Uber To Ellen: The Hidden Psychology & Markets That Shape What Gets Popular

  by Brent Lambert • April 16, 2017 • Advertising, Books, Business, Hollywoodland, Movies, Music, Psychology • 7258

  Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth...

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  Punchdrunk Opened Ticket Sales Today For Shanghai’s Version Of “Sleep No More” In The McKinnon Hotel

  by Brent Lambert • September 23, 2016 • Advertising, Books, History, Travel • 6073

  Punchdrunk International just announced that tickets are now available for their highly anticipated Chinese version of the Sleep...

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  The Jedi Jolt: The Science Of Why We Get Goosebumps & Chills When We Watch A New “Star Wars” Trailer

  by Brent Lambert • October 20, 2015 • Advertising, Hollywoodland, Inspiration, Movies, Science • 3304

  When the final STAR WARS: The Force Awakens trailer was released yesterday it sparked a major global disruption in The Force...

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  Watch Denmark’s Hilarious “Do It For Mom” TV Ad Aimed At Getting Danes To Have More Sex

  by Brent Lambert • October 5, 2015 • Advertising, Funny, Television • 3257

  Like many western countries, Denmark’s population has hit a dry patch. With a booming senior population this spells trouble...

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  Hunk Alert: Here’s The Mysterious Hot Guy From That Volkswagen “Rear End” Sales Event TV Commercial

  by Brent Lambert • September 4, 2015 • Advertising, Television • 14499

  When it comes to hot guys, TV commercials and fashion ads can be a real pain in the neck. Because these ads are outside of film...

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  The Powerful Subliminal Psychology Hidden Inside The Sound & Imagery Of HBO’s “Static Angel” Intro

  by Brent Lambert • April 14, 2015 • Advertising, Business, Psychology, Television • 10815

  Since 1993, HBO‘s opening intro to its programming has become one of the most recognized and Pavlovian branding icons in...

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  Watch This Fascinating Look At The Art & Psychology Of Carefully Choosing A Brand’s Name

  by Brent Lambert • April 12, 2015 • Advertising, Business, Psychology • 3164

  There is so much more beneath the surface of the brand names we encounter in our everyday lives. To understand this, one must...