In 2023, there are around 2 billion websites on the internet, and more are being added every day. Considering that people spend countless hours online, it’s vital that you get your web design right. And we’re not just talking about doing the bare minimum, as that won’t suffice.
With so many sites available, users can easily find another within milliseconds if they don’t find yours pleasing. So your web design is more important than you might realize.
Here’s why you need to focus on having the best web design for your website.
It Enhances the User Experience
When users browse sites, they’re typically looking for something. If you don’t make it easy for them to achieve that, then they’ll click off and try somewhere else.
With good web design, you can enhance the user experience (UX). People will be able to find what they’re looking for quicker, and it’ll also be simpler to complete their desired actions.
As a result, users won’t be frustrated. Instead, they’ll be pleased with how intuitive it is to use your site, and they’ll come back for more. In fact, they may even recommend it to their friends and family, which will bring in more traffic.
It Helps With Brand Identity
Brand identity is crucial if you want to stand out in a sea of voices. And it takes several impressions for consumers to remember a brand, so you’ll want to do everything you can to help the process along. If users in Illinois want to keep things local, then it’s essential that your brand identity reflects your nearby distance.
A well-thought-out website will have elements that both establish and reinforce your brand identity. For maximum effect, this Chicago web design agency suggests displaying your logo prominently. You should use your company colors and fonts too, and don’t stray from them either.
On their first visit, people will have a strong first impression. They’ll also get an excellent sense of what your brand is all about, so there won’t be any miscommunication or mistakes in messaging.
It Boosts Your Credibility
Have you ever clicked on a website, and it was so badly done, you seriously doubted that the company was legit? Well, you’re not the only one.
You might be able to technically throw a site together on your own, but it’ll look amateurishly done, and people will instantly distrust your brand. The little bit of money saved by DIYing your site won’t be worth it when you lose these potential customers.
Having a professional design a successful website for you will be worth every penny. It’ll build trust and credibility with your audience, especially since your site won’t look unprofessional or outdated. It’ll be unlikely that consumers will question your company’s legitimacy.
It Makes Your Website More Accessible
Not everyone who uses the internet is able-bodied. And our eyesight and mobility naturally get worse as we age. You don’t want to inadvertently alienate certain audiences because you haven’t optimized your website to be accessible.
Paying attention to your web design can make it much easier for everyone to navigate your website. Not only should the pages be easily navigable, but the text should be readable on all devices as well. Plus, the content should be accessible to assistive technologies.
Speaking of all devices, don’t forget to optimize for mobile users as well. More and more people are browsing the internet with smartphones and tablets rather than computers and laptops.
It Helps With Search Engine Optimization
Users’ attention spans are so short nowadays that they only pay attention to the first one or two results on search engines. If your website doesn’t rank well, then you might as well be digitally invisible.
The way to boost your site ranking is to use search engine optimization (SEO). This practice mainly focuses on using strategic keywords, but web design is a crucial part of the strategy too.
Using popular keywords makes it easier for users to find your site when searching. But organizing and designing your site smartly will help your ranking too.
It Can Boost Conversions
You may have an outstanding product or service, but if your website is too confusing, consumers may abandon their carts. That’s a huge shame, considering that checking out is literally the last step for converting customers.
A well-designed site will make it intuitive for users to find exactly what they’re looking for. And it won’t take them too many actions to complete purchases.
It Makes It Easier to Track and Measure Metrics
Just because you start off with a fantastically designed site doesn’t mean you should stop there. You need to see what’s working and what’s not, so you can make constructive changes.
If you have great web design, then it’ll be easier to track and measure metrics. For example, you can see the website traffic, bounce rates, and conversion rates.
From there, you can make informed decisions when revamping pages. This will keep things fresh and user-friendly, and it’ll encourage consumers to come back.
It’ll Give You a Leg Up on Your Competition
When you add up all the factors above, one thing’s clear: it’ll blow your competition out of the water.
People will see a clean-cut and professional website that shows your brand identity clearly. Not only that, but it’ll be easy to navigate the site to find out more about your company, put items in their carts, and check out.
If your competition is lacking in any of those areas, you can bet that consumers will flock to you.
Make Sure Your Web Design Is Up to Scratch
As you can see, having excellent web design is crucial to your site’s success. There are so many other web pages on the internet that every step you take to optimize yours will pay off.
So it’s about time that you take a hard look at your website. Chances are, you can do better, and you should. You’ll see your efforts pay off when traffic increases and your business soars!
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