When 68% of surveyed Americans agree that social media is the key way to engage with brands, there’s no way your business can risk not using social media. Engagement with your audience is a vital way to build your brand.

But it’s not enough to simply have accounts on various social media platforms. Your company needs to integrate social media strategies as part of its key marketing approach.

Social media icons are an important part of any social media strategy. But lots of small businesses don’t know exactly what they are or how to use them.

Keep reading to learn everything you need to know about these icons!

What Are Social Media Icons?

Social media icons are small buttons that link to your social media pages. Icons are the logos of the social media platform you’re linking to. For example, if you’re linking to your company’s Twitter page, the icon will be the Twitter logo.

What Are the Benefits of Social Media Icons?

These social media graphics or icons are a great way to boost your brand engagement. Social media is the main way consumers engage with companies, so you want to direct your customers to your social media pages as often as possible.

Social media branding is also a way to build brand legitimacy. When the world is so connected, it’s suspicious to consumers if they can’t find brands on social media. Taking every opportunity to highlight your social media presence builds trust and makes it easier to build an audience.

Social media design is easily recognizable. So when you use social media icons, your audience immediately knows what they are. This saves space and declutters your communications, without sacrificing any information.

Where Should You Use Social Media Icons?

Social media icons should go on anything that isn’t being posted to a social media site itself. Your newsletters, websites, posters, and advertisements should all have clearly visible social media icons. This way any new or repeat customer engaging with your content can easily find you on social media.

Most content-creating platforms have free social media icons integrated into their software. If you’re using a platform that doesn’t have easy icon integration, you can always download an image of the relevant social media icon and hyperlink it to your account. If you do this, make sure you remove background from an image first, so it looks and functions like a real icon.

Social media icons usually go at the bottom or footer of any announcement or page your company posts. Sometimes they’re used as floating buttons on websites. It’s best to keep consistent with this trend, so your audience knows where to look for your icons.

Improving Your Branding Strategy With Social Media Icons

Social media icons are a vital part of your social media branding. These icons are important for building brand legitimacy and engagement. Make sure you’re using them on all your customer communications, so you can grow your audience.

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I've been writing since 2008 about a wide range of topics. I also love making furniture in my spare time, and birdwatching with my wife near our home in southern England.

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