When it comes to e-commerce and selling products online, there is no bigger marketplace than Amazon. Amazon has grown into a behemoth in the industry and you cannot expect to compete with them and come out successful. Instead of competing with Amazon, why not work with them and take advantage of many of the surfaces that they provide. Not only will they make life that much easier for you, but they will also make life much better for your customers as well.
Here are several ways in which you can use Amazon to become irresistible to customers.
1. Coupons and Deals
One of the biggest reasons why Amazon is so successful is because of their competitive prices and the deals that they offer. If you compare prices from major retailers to Amazon, you will often find Amazon either selling the product for the same price, or at a lower rate. This is already enticing for your customers as they know they are going to be getting one of the best prices possible. If that isn’t good enough, Amazon offers price matching as well if someone is able to locate the product for a lower price.
It’s not just basic pricing where Amazon beats out other retailers however. They also offer many different deals and coupons on any given day to help people save even more money. You can see a website like https://couponninja.com/ to see how you can save money when shopping on Amazon. The best part about people using coupons is that it doesn’t affect your bottom line either. If the coupon is issued and honoured by Amazon, you can expect to get full compensation for your sale. If you decide to have a sale on the platform, however, you are responsible for the costs there.
Coupons and deals go a long way towards not only attracting customers but building a good brand as well. By establishing yourself in a good marketplace that strives to give customers the best price, you will set yourself in a great position to succeed in the long run and make yourself irresistible.
As mentioned earlier, Amazon is the largest online marketplace in the world and it is not even close. Therefore, it is almost seen as a one-stop-shop for anyone looking to buy products. If you are able to get your products listed on the Amazon marketplace, you are now giving customers the convenience that they are looking for.
People don’t want to have to worry about going to multiple websites to buy the products they are looking for. They want everything to be on one website within a few keywords and clicks of each other. Getting yourself onto Amazon will make you irresistible for customers as it becomes that much easier to buy your products in tandem with others. Convenience is one of the biggest reasons why people love Amazon and is why you should look to use it for your products.
3. Free and Fast Shipping
If you are an online business, one of the biggest reasons why you are losing customers or not selling as much as you possibly could is because of your shipping models. If you are operating on your own, you are going to have to charge the customer for shipping as you will be losing money if you don’t. Because of this, however, customers will look to move to marketplaces such as Amazon where there are plenty of low-cost shipping options or free shipping options. By getting your product onto Amazon, you can take advantage of this feature and offer your products for the same low price without having to worry about paying to ship.
The benefits don’t just end with free shipping however as Amazon offers extremely fast shipping also. Several years ago, when someone purchased a product online, they would expect to receive it in a few weeks. With Amazon’s new model, when you make a purchase you can expect to receive it the next day. This makes them much more competitive with physical stores as you are now receiving the product extremely quickly without having to even leave your chair. If you want to boost your sales, look to take on Amazon and become part of their free and fast shipping program.
These are just a few ways in which you can use Amazon to make your product truly irresistible for the customer. As a seller, you will have access to plenty more features that you can use to influence future decisions and also market your products. How do you plan on using Amazon to benefit your customers and your business?
Photo by Tyler Franta on Unsplash
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