Nowadays, thanks to music streaming services and the digitization of the industry, rising artists don’t have to roam from bar to bar or beg for a gig. Instead, getting a record deal has become as easy as generating a significant number of followers on social media accounts, more specifically, music sharing services like Spotify. Major labels are now aware of the trend, meaning, if you get your music out there enough, agents will catch wind of you. It’s the new alternative to distributing CDs at a metro station. We won’t tell you how to make your music, but we’ll show you how to get those precious views.
Build a Fanbase
The first thing that you need to cross off your checklist is building a fan base. This is not a very difficult process, but it will take some time for it to grow, so be patient. First of all, you need to create public accounts on social media. One of the most popular apps, nowadays, is Tik-Tok, so download videos of your work there to gain a significant number of followers there. Make sure that you do the same thing on YouTube and Instagram too. You can use hashtags to attract more followers to your page. Try to upload your covers or songs regularly because you want the algorithm to recognize you as an active user. You’ll notice that once you’re in the system, your videos will be on the recommended page on YouTube and Instagram.
Get Your Music Featured on Playlists
The easiest way to get your music on Spotify is to ask the curators to include your work within their music selection. However, you need to find them before you can do that. Spend a few days looking through playlists and save the ones who have a similar sound to your music. After you’ve done that, you’ll need to google the owners of these playlists. If you’re lucky, you’ll find scattered information here and there about them. Write their contact info down, so you can nicely ask them to feature your songs. Don’t feel discouraged if they don’t reply; you can always find other owners that you can contact.
Consider Marketing
Marketing is another important factor that you need to consider. You need to have the right marketing in order to get people’s attention. There are a lot of services that can help you with that; the music managers from https://playliststreams.com/ believe that any rising artist can gain the right kind of exposure once they’re with an experienced marketing agency. There is so much more that goes into getting your music out there on Spotify than solely focusing on the platform. Most platforms today are connected, they even share similar search algorithms. Marketing agencies know how to work the algorithms in their favor. So, while you focus on the music, someone else will be taking care of the marketing.
Consider Spotify for Artists
If you want your songs to be heard, you need to be using Spotify for artists. This is an app that you can download on your phone that will help you professionally claim your profile. This will result in two things. One, your profile will get verified, which will provide you with a lot of exposure. Two, it will notify curators that you’re a real artist, which means that you’ll feature on a lot of playlists.
Use the ‘Release Radar’ Feature
Spotify has this awesome feature where it notifies your followers whenever you share a new song on your profile. Release Radar acts like a notification bell that guides your followers to all the playlists that are a part of it. Not only does this show the algorithm that your songs are being played, but it also helps non-followers discover you as an artist. Different users can find you on these music selections because their music taste is similar to the playlist that you’re on. This tells the algorithm that people like your songs and as a result, your songs are going to be featured in more playlists and will be added to the release radar, as well as, the discover weekly song list.
Create Traffic
One of the many things that can help you gain recognition on Spotify is to create enough traffic. You can do so by adding the link to your profile or playlists everywhere on your social media. This will create an “off-platform” traffic, meaning that non-Spotify users are accessing Spotify music through your link. Once, the algorithm notices that you’re creating traffic, it’ll start recommending your songs to more followers. Also, this will help guide your non-Spotify followers to your profile, and since they’re already your fans they’ll surely follow you there too.
Collaborate
Another thing that will help get your music on Spotify is Collabs. Meaning, that if you’re featuring another fellow artist in a song, make sure to tag them on Spotify and add your music on your profile. Not only will collaborating with a known artist be a gateway for you to access a wider fanbase in the industry, but you’ll also be capitalizing on their virtual fanbase. This will inevitably result in verification and to have a professional profile that the company recognizes.
Complete Your Profile
Finally, make sure that you complete your profile. Add several artistic pictures and write a few interesting notes about yourself as an artist. Consider sharing brief sentences on how you started as an artist. These kinds of details might encourage more curators to add your work along with their songs, which will result in an influx in your follower count. Also, don’t forget to link your YouTube, Instagram, Tik-Tok, and any other social media platform that you have. You can also add details about the concert or tour dates.
All in all, a lot of artists gain a lot of exposure on music streaming services by building their fanbase then guiding them to their Spotify profile. They produce enough work to get featured on music selections and they introduce themselves to curators so that they can be added on even more playlists. They also use apps like Spotify for Artists and features like release radar and discover weekly, so that they can gain a wider set of audience.
Photo by Tyler Lastovich on Unsplash
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