Massachusetts-based trio GEM CLUB are certified masters of chamber pop. They also happen to understand the power and beauty of visual arts and artistic collaboration, which they demonstrate consistently in their extraordinary music videos. And their latest offering, the brand new video for “Braid”, is no exception. Watch above as director Christian Palmer brings the song to life in an entirely new reality. “Braid” is one of the standout tracks from GEM CLUB’s 2014 album In Roses. For all things GEM CLUB visit IAMGEMCLUB.com and follow them on Facebook. I’ve attached a few of my other favorites from GEM CLUB below as well.