I recently spent over 30 minutes talking to a scent expert at Holt Renfrew in Montreal about the ins, outs, and hows of applying cologne and eau de toilette. It was interesting for sure, but I think she was overcomplicating the issue. I left the store more confused about cologne than when I had gone in. Now an expert from Bloomingdale’s in Manhattan is here to help us guys make “scent” of it all. In a quick video explanation from the team at Business Insider, we learn everything we need to learn about how to apply the perfect amount of cologne. For tips on the best men’s scents on the market you can visit MensFitness.com, Esquire.com, and GQ.com.