Peter Belanger is Apple’s chief product photographer, and in a recent interview with The Verge he reveals the elaborate amount of work and attention to detail that goes into the photography, photoshop, and graphic design of an Apple product’s marketing material. Even more fascinating is a video timelapse Belanger posted in 2009 which gives a behind-the-scenes look at the process. “After working on the latest cover for ‘Macworld Magazine’ I wanted to show what is involved in making a cover,” Belanger says. “I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.” You can watch the timelapse below, and to read Peter Belanger’s interview with The Verge be sure to visit TheVerge.com. To see more of Belanger’s work you can visit his site at PeterBelanger.com.
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