Future pop masters PURITY RING are releasing their latest album Shrines on July 23rd, and as part of the pre-party, the group just released their brand new video for the brilliant track “Fineshrine” and it’s something to behold. The art of the music video continues to evolve in brilliant new directions, and PURITY RING is certainly contributing to this evolution. Directed by the geniuses at Los Angeles-based production house Young Replicant, the video provides a stunning visual accompaniment to an equally stunning song. You can pre-order PURITY RING’s Shrines on Amazon or iTunes. And to enter the world of PURITY RING simply head over to PURITYRINGsongs.com and follow them on Facebook. To learn more about the music videos of Young Replicant be sure to visit their site at YoungReplicant.com.