When you see content online, be it a video, an image, a game or a blog post, what is it that entices you to share that content with your friends online? Here are seven main factors that drive people to share content with their friends on Twitter, Facebook and other social networks:
laughter, inspiration, cuteness, originality, shock, surprise, or nostalgia.
We’re all in the business of garnering support for our ideas – whether they’re shared via social media, or shared within our diverse tribes (the office, school, our industry, etc.). A sense for the reasons for why we as humans get behind an idea and encourage others to do the same helps us understand what is likelier to get us recognized and extended – as both brand builders and individuals.
Source: Social Times