I came across this gem while reading OHLALAmag. In celebration of 10 years of digital innovation, Ralph Lauren presented on its website the ultimate fusion of art, fashion & technology in a visual feast for the five senses. Through the magic of cutting-edge, architectural videomapping technology, the Ralph Lauren presentation features 3D imagery, digital sound effects and scents from Ralph Lauren fragrances. The shows were projected in two cities (London and New York) on November 10 and posted on the brand’s website. They were rumored to cost millions.
The high-definition videos, clocking in at around eight minutes each, permit those who could not attend the events live to witness the incredible light and sound shows via their computers. Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space. You can find more goodies like this by checking out OHLALAmag.