“Hinterland Who’s Who” is best known as a series of 60-second public service announcements profiling Canadian animals and birds, produced by Environment Canada Wildlife Service and the National Film Board of Canada in the 1960s and 1970s. In the original announcements, a distinctive refrain of flute music opens the ad, and is accompanied by the low-key style of the narrator, John Livingston, describing the animal over footage of it taken in the wild. These announcements became a widely recognized and often-parodied feature of Canadian pop culture. At the end of each message viewers were reminded, “For more information on the [animal], contact the Canadian Wildlife Service, in Ottawa.”
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