Facebook has more than 2.91 billion active users on a monthly basis. Considering the fact that you can find such a massive and diverse community on this platform, you can leverage it for your travel agency business and grow your revenue.
Of course, in order to achieve this, you need to create the right marketing strategy for your Facebook page. Whether you want to get real likes for Facebook quickly by using an organic tool or you want to boost your posts using paid ads, this social media site will help your business with exposure and reach drastically.
If you want to use Facebook the right way to boost your travel agency business, keep reading this article!
Post Consistently on Your Travel Business Facebook Page
The more the posts, the merrier. If you don’t have enough posts on your Facebook page, you won’t really be able to reach the targeted audience. Moreover, you need to be consistent with your posting.
Make sure to post once every day for the month, and don’t give up on it. You can create posts for the entire next month in a day and schedule them using a content planner tool to never miss a day of posting.
Keep in mind that your posts shouldn’t be all about your amazing travel agency business, as it will sound too salesy and will be such a turn-off. Post some travel experiences and tips as well to show your audience you’re knowledgeable in your niche.
Leverage Facebook Paid Ads
The best thing about Facebook ads is that you can target a certain audience while remaining within your budget. There are plenty of options to choose from, but a carousel ad will be ideal for a travel agency business.
Carousel ads aren’t only aesthetically-pleasing, but also allow you to add up to 10 photos in your ad. Take advantage of this and add high-quality and the best photos of your travel trips.
Don’t forget to add a brief description that states the main features in bullet points. A call-to-action (CTA) is a must, in the end, to steer the user in the right direction.
Leverage the Facebook Travel Groups
Use the keyword “travel” in the search bar while searching for groups on Facebook, and you’ll be amazed by the number of groups you can find and join on this spectacular platform.
After joining these groups, you can share your best travel trips or dos and don’ts. The key is to make the posts as helpful as possible for the group members so they trust your advice.
Gradually, you can post about your travel agency in a totally non-spammy way to lure them into booking a trip with you.
You can always start your own Facebook group, which can be about travel enthusiasts sharing their experiences with each other, and you can always keep them updated with your upcoming trip dates.
What can be better than giveaways on Facebook to boost your travel agency business? Basically, a travel giveaway can be anything like a 50% discount on the next trip, buy-1-get-one-free, or a free airplane return ticket.
In order to qualify for this giveaway, you should set certain rules. For instance, follow your page and like your recent post, tag 10 friends in one of your posts, or share your page.
Whatever you think will help with reach and exposure, make sure to add in the giveaway rules. Then, you will be progressively able to grow your business revenue and profits.
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