In the modern world it is almost impossible to imagine a company which ignores the opportunities provided by the Internet. Whether you are a small local bakery or a fast-developing retail store with high ambitions, digital presence is essential and usually best achieved through the establishment of a business website or a product landing page. Apart from the benefits these give, they also may incur several undesired side effects online.
Usually, these websites and pages will contain several contacts and feedback forms or places to leave a comment, so that business is able to hear its customers and respond to all possible concerns. However, this can also lead to spamming. This activity may come in number of forms which we will discuss later. What makes it not that intimidating though is that there are tools known as cleantalk cloud services used to protect your site from spam.
Generally speaking, spam can be understood as any message sent electronically that is unsolicited and bulk. Every business needs to protect itself from this kind of bombardment and prevent any possible attack from interfering in its direct communications with clients. To better understand the different forms which spam can take, listed below are the three broadest forms of spam.
JUNK E-MAIL: This one is the most common type of spam. Usually, email applications should filter these spam emails automatically, however, hackers are always growing increasingly more skilled when it comes to composing these letters in order to avoid a computer system’s filtering. What you as a business do not want in this case is that the list of your clients’ emails gets into the hands of spammers.
IMPROPER COMMENTING ACTIVITIES: If there are comment fields on your website, you may encounter a situation when the comments left have nothing in common with your industry or business. This is the first sign of such spam. They could potentially harm your business activities if these comments are extremely negative for no viable reason.
WEBSITE SPAM: This one is any unsanctioned effort to improve the position of the website in the search engine. This has nothing to do with SEO as such but rather with insertion of unnatural links or cloaking which is the delivery of content or URLs to search engines that is different from what is presented to a user’s browser.
To wrap things up, online space is full of undesired activities and spam. However, for any poison there is always be an antidote — anti-spam services. Whatever type of spam you tend to encounter at your business’s website, there are tools to tackle it and thus protect customers from invalid information.