I have a lengthy bucket list, but coming in at #735 is my goal of partying it up Cheech & Chong style with the one and only Snoop Dogg. Anyone who doubts that Snoop is probably the most fun celebrity to hang out with for a night is in dire need of a toke of the wizard cabbage because it’s pretty damn clear to me — everybody loves Snoop. For his latest reggae offshoot project, Snoop takes on the moniker Snoop Lion, and if you’re wondering which direction Snoop is looking to take his new brand then look no further than the new video for “La La La”. Directed by Eli Roth (Cabin Fever, HOSTEL, HOSTEL II) and produced by the geniuses of MAJOR LAZER, “La La La” has somewhat of a Pee Wee’s Playhouse vibe, is filled with a cast of colorful kids and characters, and as FADER points out, was almost certainly “inspired by Bob Marley’s kids party ‘Is This Love‘ video.” To enter the world of Snoop Lion be sure to visit SnoopLion.com.
