Just when you think GIFs have hit their ceiling of maximum ingenuity, along comes photographer Jamie Beck and motion graphics artist Kevin Burg with their absolutely phenomenal contribution to the evolving art form. My friend Gerard forwarded me John Pavlus’s FastCo Design profile of this duo and I’m still in a state of “Why didn’t I think of that?” disbelief of what these guys have done here. Beck and Burg have termed this style of GIF a “cinemagraph” — sublime little animated gems that enter the realm between photography and video. Each sublime cinemagraph requires hours of manual editing in order to inject life into them, and not one second of this hard work goes unappreciated. I can’t wait to see what these guys do next. To see more of their creations be sure to visit their Tumblr page.
SEE ALSO: The Mindblowing GIFs Of Emilio Gomariz
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