It is not new that YouTube has become a phenomenon of web content. Since 2005, when the first YouTube video was published, no one would have imagined how vital this video-sharing medium would be. However, Google saw YouTube’s potential, and just 18 months after the site’s co-founder shared his visit to the zoo with the world, Google announced it would pay $ 1.65 billion for the service. You will see how you can employ resources and tools like Socialsup to have more views on your YouTube Channel.
We must also mention that YouTube has a particular purpose for many people: it is an easy way to watch music videos. Too many music videos and clips! According to Wikipedia’s list of most-viewed YouTube videos, Wiz Khalifa’s “See You Again” with Charlie Puth had an incredible 2.916 billion views. They recently surpassed the former YouTube king, “Gangnam Style”.
However, there is much more to YouTube than just music videos. From the point of view of influencer marketing, official video clips offer little opportunity to promote influencers. Many video genres may provide you with a significant chance to be famous and successful on YouTube.
How to monetize my videos on YouTube?
It is difficult to make a living making YouTube videos, there is no doubt about that, but there are not a few people who manage to do it or who, at least, make YouTube a platform to get a bonus. However, not just any type of content can monetize on the video platform, and, besides, you must meet a series of requirements to do so.
There are several monetization policies on YouTube. But apart from these, it must be clarified that to be part of the Remuneration Program and, therefore, be able to collect, the following requirements must be met:
- Have more than 4,000 valid hours of playback in the last 12 months.
- Have more than 1,000 subscribers on the channel.
- Have an AdSense account that is linked on the YouTube platform.
If we comply with that and the theme of the videos does not violate the rules, we could start charging. Of course, it must be considered that when it is charged, it is done because someone interacted with the ad or because they saw it for at least 30 seconds, so it is not enough just that they click on the video to get remuneration.
What content is not authorized for monetized videos?
As we have mentioned, several YouTube monetization policies prohibit content such as the following:
- Nude images or sexual content: Any sexual or pornographic content will be automatically demonetized, some of them even a reason for deleting the account.
- Hate speech: When making videos that promote hate in any of its forms, YouTube limits any ability to earn money.
- Copyrighted videos: Logically, if there are videos that do not respect copyright laws regarding music or external content, the platform demonetizes them.
- Mass-produced content, through various computer programs or templates.
- Compilations of short videos that come from social networks such as TikTok or Instagram will be demonetized in the same way.
- Misleading content or deliberate spam, resulting in unhealthy views.
Why is YouTube so popular?
Perhaps the biggest reason YouTube is so popular is because of everything that can be done on the website. Let’s say you are looking to be entertained with some videos, so you can choose from an unlimited number of attractions. If you want to create a video blog, comedy or humor sketch, or educational video, it is easy to do so.
We can also attribute to why YouTube is so cool among all ages because it is entirely free to use it. Not precisely wholly, once you pay with your time seeing their ads, but it does not cost any money at all. You can just access the website and watch as many videos as you want, for as long as you are willing to. You can also have a free YouTube account, but you can have not it, too. It is not mandatory at all. The only thing is that if you want to write your comments on videos or upload your videos to the platform, it will be necessary to create a new account for you there.
Check out some types of content that you can produce with a YouTube channel:
- Questions and answers (quiz)
The good old quiz never fails! The game of questions and answers is straightforward, but it can be fascinating since everything depends on the context. Ideally, you should know how to explore these questions according to your channel’s theme.
For example, if your content is about games, you can invite a gamer and take a quiz about a particular game or video game history. The idea of this type of content is precisely to create interactivity. The questions generate curiosity in those who watch and, generally, people also want to test their knowledge.
As a result, the content is light, fun, and still brings knowledge to those who watch it. This is one of the simplest but equally accurate video ideas for recording. For those who follow famous people, quizzes with these personalities are always cool!
- Daily vlog
Vlogs were the natural transition for personal blogs, which were previously meant to be a kind of virtual diary. With Digital Marketing’s advancement, blogs became more used as a platform for content strategies, and then vlogs gained strength.
They are videos in which people show specific parts of their routine, which does not always have a script ready. In the beginning, several first vloggers guided each of their videos by a particular subject, talking about it, still showing a point of view.
Today, vlogs are more focused on events, such as these people’s daily lives, a trip to an event, or any daily activity, be it unique or not. You can adapt this model, especially if you already have an audience. The vlog makes people feel more intimate and part of their routine.
- Chat/Interview with guests
Another lightweight format and one of the main video ideas to record today, chatting is nothing more than an interview with a guest on the program. The theme doesn’t need to be defined, while the idea is that the participants have a relationship with the channel.
This proximity will generate the necessary identification so that the public is interested in the content. As for the approach, it can be anyway, if it makes sense for the program format. Some channels are totally focused on interviews, while others receive guests sporadically.
- Products testing and review
Product reviews or reviews are also a success. The formula is sufficient, and the reason is simple: before you buy something, do you usually research it online? Many people choose this path, and, in this sense, the reviews are accurate in delivering the answers.
They are channels of all types and evaluate all products, such as makeup, beauty products, clothing, sneakers, electronics, and many others. In these reviews, the channels talk about technical specification, appearance and mainly, we test products! Therefore, the reviews are complete and help a lot of different audiences on the web.
- Do It Yourself (DIY)
Do it yourself, or DIY, is a very successful category of videos and usually catches anyone’s attention, and this is a great differentiator. This category of videos is very democratic and versatile since YouTubers invest in the DIY of anything.
Home decor, costumes, tools, makeup, and clothing customization, in short, any content works very well since the format’s proposal draws attention. Learning how to do something interesting, using cheap resources and on your own, is one of the most exciting and straightforward video recording ideas.
One of the channels that are quite successful on YouTube is 5-Minute Crafts. Without a specialty, they teach everything from Halloween costumes to fun cell phone cases!
- Unboxing of products
In the same line of the review, unboxing has a more “received” footprint, something very common for those who follow influencers. The idea is to propose to those who watch what the complete shopping experience on the internet is like, from opening the box to checking the product.
Unboxing videos are often more associated with the theme that each channel addresses. Whoever talks about technology will unbox a new laptop, for example. Those who have a sports channel will unbox a newly launched boot.
Furthermore, unboxing is not only limited to showing the unpacking of a product, but the person who is opening the box explains his opinion about it. From the sensations, it is having to its quality at a glance. Thanks to this, many companies are seeing a vein in this format that they also want to take advantage of, joining the unboxing trend with their own products. Sometimes even in a funny way.
Controversial, but with a high capacity to generate views and engagements. This video format always generates a lot of discussions and, above all, reinforces an important question: anything goes to get attention on YouTube? For some content creators, the limit is left aside, which can even displease the audience itself.
With the justification of humor, many channels create meaningless content in the name of views that do not always generate good ratings. On the other hand, there are many exciting and fun challenges without appealing to anything very shocking.
Of course, it is possible to do fun challenges and with the proposal to make the audience laugh without having to appeal and extrapolate limits.
Among the most successful video ideas for recording are reactions. You can create content reacting to just everything you want: music, other videos, games, movies, sports, and whatever else is possible.
This category starts from two motivations: first, knowing a person’s choice about specific content. Besides, the reaction has a touch of humor, since responses can be in different ways, amusing the viewer.
Precisely because it does not have a specific focus, exploring this category of videos is very interesting, as it is well accepted among YouTube audiences.
Another good option among the videos’ ideas to record in the humor category, the parodies are a tribute that, sometimes ironic, interprets films, series, video clips, and famous songs. The proposal is really to play, changing lyrics, remaking clips, and parodying any work by famous people.
For those who have a talent for humor, this is certainly a great way to create authorial and fun content, taking advantage of something that already exists. The parodies are nothing new in comedy, but on YouTube, success is great, worth investing in.
The TAG category has won many fans among content creators on the web, especially the influencers who have their YouTube channels. The proposal is as follows: a particular theme is chosen, and based on it, that person answers a certain number of questions related to the subject.
However, the questions can be defined on their own or through a compilation made up of suggestions sent by those who watch the channel. The idea is that those people who have an engaged audience can ask questions about a certain subject or simply talk, from their point of view, about a topic that interests the audience.
Too many good video ideas to record! Depending on your channel’s style and, most importantly, the preference of your target audience, some choices will perform better than others.
Things you can do with a YouTube channel
You have a lot of tools that you can enjoy with a free YouTube account:
- Live Broadcasts: You can air live broadcasts using YouTube for free, for as long as you may wish to do it.
- Community: Approve comments, interact with your community, and create a subscription program to engage your audience more and earn money with it.
- Analytics: You must measure which videos are working best, and this option is complete. You can see who your audience is, how long people use to be watching your videos, what part of each video is more engaging, and many other super exciting things.
- Song Library: You can create your own song library on YouTube, even if you are not a content creator.
Photo by Alexander Shatov on Unsplash