At the start of business, many entrepreneurs face the dilemma of investing large amounts of money or not. Even if you have analyzed your audience, revealed what your consumers need and how to offer them this correctly, you still should not invest immediately. It is better to do this not a bit later, but now we offer you some useful recommendations, especially for marketing. With their help, you will significantly save and make a solid foundation for your business.

Use Social Media

Of course, you can use the help of SMM or SEO experts to get the effect of social networks.. But if this option is not foreseen in your marketing budget, you can consider a cheaper alternative.

Create a profile of your company on social networks and prepare relevant content. It is the optimal use of Facebook and Instagram for such purposes. This does not require any financial investments but can bring many benefits. Be prepared for the fact that you will have to work hard but you will get a good result in the end. Here are some recommendations that will certainly come in handy:

• Think about the content strategy and make a publication plan for the first month. Also, make a schedule according to which you will publish your posts. There is a sense to do 2 publications per day. The first should be in the morning, and the second after 7-8 p.m., so that your publications get more coverage.
• Compose the semantic core of your publications. That is, you need to think about which queries are most appropriate for your publication. Also, think about hashtags in advance. At this stage, you will also save on SEO promotion.
• Work to create a unique style in publications. So your users will quickly recognize you. It can be both graphics and your unique hashtags and calls to action. You will learn a little later about how to make graphics. 

Write Your Best Content Yourself

Many underestimate the power of such a marketing element as content, especially in such competitive conditions. Moreover, here you can save on the professional services of copywriters or content marketers. Even if you have never encountered self-creating content before, you need to start with this. First of all, you know more than anyone else about your business. Secondly, there are many useful online tools that will help you improve the quality of your publications. Here are the basics you should pay attention to:

• Grammarly: This site will help you check the text for errors and make it clearer.
• Hemingway: Here you can make your text more readable and replace complex words with simpler ones.
• Copyscape: In this application, you should check your text for non-unique elements. Remember that your text must be unique to be indexed well by the search engines.
• Hubspot: Here you can find ideas for your publications if you do not know what to write about.

By the way, these applications are free and very effective. So if the services of a copywriter do not fit your budget, then it’s time to think about doing it yourself.

Discover Free Email Marketing Tools

With the advent of chatbots, the position of email marketing tools has changed tremendously. But this does not mean that you can “bury” the good old tools. Especially considering the fact that they are free.

We are not talking about such a popular tool as MailChimp since you have to spend money on it. This tool is more suitable for larger companies, so in the case of a small business, you can exhale and use free tools. For example, you can consider Benchmark Email, Campayn, and Django Drip.

Of course, such tools may have various limitations, but they will be enough for a good start. Remember that you need to send targeted letters with the call to action. If you do not do this, then even paid tools will not be able to help your business.

Create Unique Graphics for Free

As you already understood, you will need graphics for your content both for the site and for social networks. By the way, uniqueness is now important not only for texts but also for graphics. In order not to resort to the services of a professional and spend a lot of money on it, you need to do it yourself.

The perfect tool for this would be Canva which provides the ability to do good graphics for free. In general, this designer has everything you need to create graphics for your business. Once again, it’s free!

It may seem that creating graphic content is difficult but in fact, everything is so simple that you will surprise at what you can create. After a while, you will generally forget that you need the help of a designer.

Pay Attention to Other Funding Sources

Everything you have learned today from the article will help to save several hundred dollars and bring the no worse result than with large investments. Of course, there is no need to invest at the start of your project. But at further stages of development, you may still need to invest money.

Perhaps you will not always have the opportunity to get free cash from your turnover, but it is extremely necessary to develop your business. Therefore, in some cases, you need to think about where you can get a little money. For example, you can use the services of 57cash. Using such services is better than taking a loan from a bank. Moreover, you do not need large amounts of money for development. A bank loan requires a long work with documents and confirmation that you really need money. And when working with such a company, you save yourself from such nuances.

Conclusion

Now you have learned that you can save on many marketing elements. Moreover, you can do a lot on your own, and forget about the help of some experts. In any case, great efficiency with minimum investment is what you need at the start of a small business!

Photo by Blake Wisz on Unsplash