“Old Is The New Naked”: Watch How Older Models Became The Hottest Trend In Fashion Advertising

by • February 7, 2015 • Fashion, StyleComments (0)3366

From Joan Didion becoming the new face of CELINE, to Yves Saint Laurent’s campaign with Joni Mitchell — it’s clear that older models are the hottest trend in fashion advertising right now. CBS This Morning took a look at the brilliant new mode: “The [Joan Didion CELINE ads] fall squarely into a mature movement that’s currently sweeping advertising. ‘There are certain women — Joan Didion is one of them. It’s amazing. And it just blew up on social. I mean, it’s really got so much attention,’ Grey Advertising executive creative director Alice Ericsson said. Attention grew when Saint Laurent released ads of 71-year-old Joni Mitchell. She may be 93 years old, but Iris Apfel is as busy as ever, modeling for both Kate Spade and Alexis Bittar this season. L’Oreal has added Twiggy and Helen Mirren to their already-stacked roster of mature spokeswomen, including Jane Fonda and Diane Keaton. ‘They’re icons. They’re amazing,’ Ericsson said. ‘They have substance. They also have wrinkles.’ “

SEE ALSO: Tom Ford: “I Am Tired Of The Cult Of Youth”
SEE ALSO: 70 And Loving It: The Incredible Legendary Life Of VOGUE Creative Director Grace Coddington
SEE ALSO: The WOW Files: Charlie Rose’s “Bond” With Judi Dench Shows How Life After 60 Is Beyond Awesome
SEE ALSO: Read Christopher Hitchens’ VANITY FAIR Profile Of Joan Didion And Her New Highly Anticipated Memoir “Blue Nights”
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