As Silent Shout wisely pointed out this week, Montreal’s Jef Barbara should be crowned Canada’s “reigning electro-pop star” as soon as possible. Take one listen to his highly addictive second album, Soft To The Touch, and you will almost certainly agree. Now the title track comes with Barbaralicious new music video featuring Jef and his newest crush — a bearded bearish biker he beheld in a dive bar’s bathroom. You can watch it in full above, and be sure to grab your own copy of Jef’s brilliant album on his Bandcamp page. For more amazingness from Jef Barbara you can follow him on Twitter, check out more of his videos on his YouTube channel, and follow him on Facebook.