The next time you tune into a football game during a break and think to yourself: “Those cheerleaders sure are beautiful,” you are actually perceiving this beauty to be more than it is in reality.  Scientific American explains: “A photo with friends conveys the fact that you are amiable and well-liked, but oddly enough that is not what makes you more appealing.  Instead, the new research shows that individual faces appear more attractive when presented in a group than when presented alone — a perceptually driven phenomenon known as The Cheerleader Effect.”  You can read the full story by visiting ScientificAmerican.com.