If you find yourself in Florence anytime soon and happen to walk past an older gentleman with an eye-catching personal style, take a second look because you may very well have just crossed paths with style icon Wanny Di Filippo. The founder of leather goods company Il Bisonte, and Florence’s most “vividly stylish artisan,” Di Filippo is renowned worldwide for his exquisite bags which he has been crafting since 1970. NOWNESS recently profiled Wanny, a regular on style blogs such as The Sartorialist and Style.com‘s fashion week diaries, and in an interview the style maven talks about his philosophy about life and personal style. “Don’t be conditioned by trends and the media,” he advises. “Cultivate a personal style and buy things for yourself, not to show others your wealth. In life, what’s really important is health, freedom and friends.” You can read the full profile at NOWNESS.com, and check out the following video portrait directed by Daniel Riera. To visit Wanny Di Filippo’s company and check out his stunning collection of bags be sure to visit IlBisonte.com.