Jennifer Aaker is a social psychologist and marketer, as well as the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money, and happiness, and she focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Aaker’s work has been widely published by such media as The Economist, The New York Times, and The Wall Street Journal. FORAtv recently profiled a short clip from Aaker’s presentation at the L2 Innovation Forum held in New York City a couple weeks ago. Her segment was part of broader panel presentation composed of CEOs of various social media companies, as well as authors and psychologists, and for her part Aaker focused on the question: “Does the pursuit of happiness actually lead to happiness?” In the following three-minute clip you will get a glimpse into the fascinating research that Aaker and her research team are busy working on as they uncover the answers to what exactly it is that truly makes us happy, and how social media can learn from these results to help drive social change around the world. To learn more about Jennifer’s work be sure to visit her website DragonflyEffect.com where you can read an excerpt from her latest book The Dragonfly Effect: Quick, Effective And Powerful Ways To Use Social Media To Drive Social Change. For more terrific reports from the L2 Innovation think tank simply head over to L2ThinkTank.com.
TO WATCH AAKER’S 3:30 CLIP ON THE PURSUIT OF HAPPINESS CLICK HERE.