In 2007, actor/director Edward Burns was the first to experiment with releasing a high-budget film using iTunes as a distribution channel, when his film Purple Violets premiered. His newest work, a romantic comedy titled Nice Guy Johnny, is set to be released tomorrow through digital channels only.
[youtube]http://www.youtube.com/watch?v=l057vtyt1Qo&feature=player_embedded[/youtube]
Source: PSFK