Everybody Hates Tucker Max (And He Still Went To #1 On The NY Times Bestseller List)

by • October 1, 2010 • Business, InspirationComments (0)2738

My friend Jake just sent me this story about Tim Ferriss, a writer and business leader. Tim had a problem: he wanted to hit #1 on The New York Times Bestseller List.  What was his plan?  His plan was to enlist the help of one of the most hated men in America, Tucker Max.  Tucker is somewhat of a legend in the world of marketing, writing, and self promotion.  He is also an asshole according to most of the people who’ve met him.  But Tucker is a great person to go to for help because he did something that is very difficult and very inspiring: he went to #1 on the NYTBSL without any outside help whatsoever (but not before being rejected by countelss publishing houses).

He made his first book, I Hope They Serve Beer in Hell, a #1 New York Times bestseller with no outside support. Furthermore, a large proportion of the English-speaking world hates Tucker, which is reflected in media mentions and reader reviews. To wit…

“I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don’t believe in God anymore. No just God would allow someone like you to exist.”

But, then there’s the flip side: Tucker graduated summa cum laude from the University of Chicago and went to Duke Law School on an academic scholarship. He’s smart. Last but not least, though I’d think hard before inviting him to a dinner party, he is 100% honest to everyone and 100% loyal to his friends. I’ll take 1,000 Tuckers over the multitudes of false friends who walk on egg shells in polite company but pull out the claws when it serves their short-term interests.

With Tucker’s help, Tim eventually DID hit #1 with his hit The Four-Hour Work Week.  Read this complete story of persistence and hard work at Tim’s blog.

Love him or hate him, Tucker Max is getting shit (and all of his friends’ shit) done.

Source: The Four Hour Work Week

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